Why hire a professional photographer?
Real-estate agents hire professional photographers for several reasons. Other than the fact that point-and-shoot cameras no longer cut it in such a competitive industry, so what are some reasons they hire a pro?
Real estate photography has to first be effective and then creative. Ultimately, the purpose of real estate photography is to sell the property. Generally, that calls for a big view of a smaller area, which requires a piece of equipment called a wide angle lens, all while making sure the lines of the room are straight and not distorted. (Most home buyers are not looking for a fun-house.) It also requires a few different technical skills from other types of photography.
Rooms need to be bright and airy no matter how large or small, dark or bright. The colors need to be bright and vivid, while staying accurate and true. Lighting is used in most cases to insure good visibility through the windows if there is a view. Other techniques can also be applied to provide both bright windows and well lit room without flash. I’ll talk more about that later in a future post.
Due to the ever increasing number of buyers looking at the listings online, there are a variety of options for a home’s online presentation. The most popular way for agents to use their professional images to show off a home is with the Virtual Tour. A virtual tour, in its simplest form, is a slide show presentation. These presentations range from very simple functionality – where a viewer can click through a series of pictures in a photo album – to more robust – which might include 360 degree photos, timed displays set to music and voice-over descriptions.
Want to see more? View an example of a tour using some of my photos.
Like what you see? Go to www.Realtour.biz to log in and order your shoot today. Be sure to ask for Drew.
